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    <loc>https://reiselivssenter.no/innhald/webinarnbsp9-aprilnbspnbspkorleis-kan-hyttebygging-styrkje-lokal-verdiskaping-og-gi-varige-ringverknadernbsp</loc>
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      <image:title>Innhald - Webinar&amp;nbsp;9. april:&amp;nbsp;&amp;nbsp;Korleis kan hyttebygging styrke lokal verdiskaping og gi varige ringverknader?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://reiselivssenter.no/innhald/skreddarsyr-kulturjakten-med-ki</loc>
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    <lastmod>2026-04-02</lastmod>
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      <image:title>Innhald - Skreddarsyr Kulturjakten med KI - Make it stand out</image:title>
      <image:caption>Appen Kulturjakten skal utviklast vidare ved hjelp av KI. FoU-samarbeidet involverer Link Utvikling i Bergen og Vestlandsforsking i Sogndal. Frå venstre: Ivar Petter Grøtte (forskar), Hana Colakovic (dagleg leiar) og Eirik Aasen (prosjektleiar). Foto: Sogn Avis</image:caption>
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      <image:title>Innhald - Skreddarsyr Kulturjakten med KI - Make it stand out</image:title>
      <image:caption>Hana Colakovic viser korleis appen Kulturjakten fungerer. Ved bordet sit (f.v.) Mari Hanssen Korsbrekke, Ivar Petter Grøtte, Carlo Aall og Eirik Aasen. Foto: Idun A. Husabø</image:caption>
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      <image:title>Innhald - Skreddarsyr Kulturjakten med KI - Make it stand out</image:title>
      <image:caption>Appen Kulturjakten viser brukarane kor dei finn sjåverdige bygningar, monument og stader, til dømes i Bergen. I den nye versjonen, som gründerane og forskarane skal jobbe med å utvikle og teste dei neste to åra, vil opplevinga vere mer tilpassa den enkelte. Illustrasjon: Link Utvikling AS</image:caption>
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    <loc>https://reiselivssenter.no/innhald/b54qnn67649auy8h080uztxu82rh29</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/6a715eb5-dab8-482a-af25-bb525ec0ad1a/Aurlandsvangen.jpg</image:loc>
      <image:title>Innhald - Eksplosiv vekst i Airbnb: Kva kan kommunane gjere? - Make it stand out</image:title>
      <image:caption>Aurlandsvangen i Sogn. Aurland kommune har ein hardt pressa bustadmarknad og har sjølv sett på kva dei kan gjere for å regulere korttidsutleige. Foto: Jonas Lamis, CC BY 2.0 &lt;https://creativecommons.org/licenses/by/2.0&gt;, via Wikimedia Commons</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/5f782c2e-4f4a-4f3c-89eb-e324ee5e5858/Stefan+Karlstr%C3%B8m+-+Aurland+kommune.jpg</image:loc>
      <image:title>Innhald - Eksplosiv vekst i Airbnb: Kva kan kommunane gjere? - Make it stand out</image:title>
      <image:caption>Byggesaksbehandlar Stefan Karlstrøm deler erfaringar frå Aurland. kommune i webinaret 24. mars. Foto: privat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/ed1f05f9-4ac6-41b2-b3e7-6bb12280856d/Unknown.jpeg</image:loc>
      <image:title>Innhald - Eksplosiv vekst i Airbnb: Kva kan kommunane gjere? - Make it stand out</image:title>
      <image:caption>Seniorforskar Alexandra Meyer har kartlagt handlingsrommet til reiselivskommunar med mykje korttidsutleige. Du møter ho i webinaret 24. mars. Foto: privat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/846fca9d-cdcd-44fa-90ff-5cd2bf36b036/Kristin+og+Alexandra.jpeg</image:loc>
      <image:title>Innhald - Eksplosiv vekst i Airbnb: Kva kan kommunane gjere? - Make it stand out</image:title>
      <image:caption>Kristin Løseth (t. v.) og Alexandra Meyer er seniorforskarar ved Vestlandsforsking. Kristin er leiar for Kunnskapssenter for berekraftig reiseliv og har leia eit prosjekt om moglegheiter og tolegrenser i reiselivet i Sogn. Alexandra har stått for ei mindre utgreiing om handlingsrommet til kommunar med kommunar med mykje korttidsutleige av bustader. Du møter Alexandra og ein representant for Aurland kommune i eit webinar 24. mars. Foto: Idun A. Husabø</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/d400241a-86e7-403a-b287-98492ee368ff/Hus+i+Aurland.jpg</image:loc>
      <image:title>Innhald - Eksplosiv vekst i Airbnb: Kva kan kommunane gjere? - Make it stand out</image:title>
      <image:caption>I webinaret får du innblikk i korleis Aurland kommune handterer utfordringane ved mykje korttidsutleige. Foto: Agnes B. Engeset</image:caption>
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    <loc>https://reiselivssenter.no/innhald/webinarrekke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/b20c5891-2a3f-4846-9cb2-9ce08c601193/Slitasje_stier_Prest_Aurland_Haaken.jpg</image:loc>
      <image:title>Innhald - Webinarrekke med aktuelle tema for reiselivet - Make it stand out</image:title>
      <image:caption>Slitasje på fjellet Prest i Aurland kommune. Foto: Haaken Christensen (Spor AS)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Innhald - Webinarrekke med aktuelle tema for reiselivet - Make it stand out</image:title>
      <image:caption>Seniorforskar Alexandra Meyer og senterleiar Kristin Løseth inviterer til fem aktuelle reiselivswebinar våren 2026. Foto: Idun A. Husabø</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/63b69087-19d3-47dc-a930-903edf7e4f23/Villrein.+Anders+Mossing+%28Norsk+villreinsenter%29.webp</image:loc>
      <image:title>Innhald - Webinarrekke med aktuelle tema for reiselivet - Make it stand out</image:title>
      <image:caption>Foto: Anders Mossing (Norsk villreinsenter)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/e213e615-6299-4da3-b136-6bcc0f2176e4/Kristin+2026+-+iah.jpg</image:loc>
      <image:title>Innhald - Webinarrekke med aktuelle tema for reiselivet - Make it stand out</image:title>
      <image:caption>Leiar i Kunnskapssenter for berekraftig reiseliv, Kristin Løseth (Vestlandsforsking)</image:caption>
    </image:image>
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    <loc>https://reiselivssenter.no/innhald/rapport-om-tolegrenser-klar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:title>Innhald - Har kartlagt toleevna i Sogn - Make it stand out</image:title>
      <image:caption>Hopperstad stavkyrkje er blant det cruiseturistar vil sjåi Vik. Foto: Agnes B. Engeset</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/6260155e-5f40-4d0a-b829-578346f2db7b/Agnes+og+Kristin+2025.jpg</image:loc>
      <image:title>Innhald - Har kartlagt toleevna i Sogn - Make it stand out</image:title>
      <image:caption>Hovuddelen av oppdraget er utført av Agnes B. Engeset og Kristin Løseth (senterleiar). Foto: Idun A. Husabø</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/cafff38b-6c93-4af5-bd27-a090347221f7/Cruiseskip+Skjolden.jpg</image:loc>
      <image:title>Innhald - Har kartlagt toleevna i Sogn - Make it stand out</image:title>
      <image:caption>Frå feltarbeid i Skjolden sommaren 2025. Foto: Agnes B. Engeset</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/ny-studie-viser-kor-skoen-trykker-i-reiselivet-i-sogn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/171a4d99-0a81-49c0-b4ae-069f2e54b097/Agnes+og+Kristin+2025.jpg</image:loc>
      <image:title>Innhald - Ny studie viser kor skoen trykker i reiselivet i Sogn - Make it stand out</image:title>
      <image:caption>Agnes B. Engeset og Kristin Løseth har utført undersøkingane av reiselivet i Sogn. Foto: Idun A. Husabø</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/bf77b12f-1bda-45ea-803a-f51873955056/Skip+i+Skjolden+III+-+abe.jpg</image:loc>
      <image:title>Innhald - Ny studie viser kor skoen trykker i reiselivet i Sogn - Make it stand out</image:title>
      <image:caption>Fleire av bygdene manglar infrastruktur som toalett, benkar og skilt for å kunne ta imot mange gjester på ein gong, illustrert med ein benk i Skjolden. Foto: Agnes B. Engeset</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/til-nordisk-konferanse-med-aktuelle-reiselivstema</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/5f7c253e-44ac-4791-a843-74d3e500322f/Agnes+og+Kristin+ute+2025.jpg</image:loc>
      <image:title>Innhald - Til nordisk konferanse med aktuelle reiselivstema - Make it stand out</image:title>
      <image:caption>Agnes B. Engeset og Kristin Løseth er begge seniorforskarar på reiselivsfeltet og del av Kunnskapssenter for berekraftig reiseliv. Løseth (til høgre) har rolla som senterleiar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/80976cfc-7744-4c27-9c87-6e38acff1a36/Eidfjord+sentrum+-+skip.jpg</image:loc>
      <image:title>Innhald - Til nordisk konferanse med aktuelle reiselivstema - Make it stand out</image:title>
      <image:caption>Frå Eidfjord i Hardanger under eit cruiseanløp. I år er talet på anløp over 80. Foto: Agnes B. Engeset</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/gav-studentar-eit-glimt-av-nringa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/e595703a-4f36-47f9-bfd0-1f7f2a9599f4/IMG_6334.jpg</image:loc>
      <image:title>Innhald - Gav studentar eit glimt av næringa - Make it stand out</image:title>
      <image:caption>Gjesteførelesing ved HVL 1. september. Foto: Idun A. Husabø</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/8a8035dc-9102-440d-bb8f-e7805b40fd41/IMG_6344.jpg</image:loc>
      <image:title>Innhald - Gav studentar eit glimt av næringa - Make it stand out</image:title>
      <image:caption>Bård Huseby har lang fartstid i reiselivet i Sogn. Han er òg tilsett ved Vestlandsforsking. Foto: Idun A. Husabø</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/nytt-prosjekt-om-framtidas-reiselivsutdanning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/8a24110b-d69e-449f-a835-ced186972049/OveOklevik+portrett+lite.jpg</image:loc>
      <image:title>Innhald - Nytt prosjekt om framtidas reiselivsutdanning - Make it stand out</image:title>
      <image:caption>Professor Ove Oklevik er leiar for det nye prosjektet. Foto: Vestlandsforsking</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/kor-mykje-besk-toler-ein-region</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/var-innstramminga-p-svalbard-rett</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/1755589090779-F4FN479JBGX1KINMKCXX/unsplash-image-Ozb4XaRgiMk.jpg</image:loc>
      <image:title>Innhald - Var det rett å stramme inn på Svalbard? - Make it stand out</image:title>
      <image:caption>Den kraftige veksten i ekspedisjonscruise i fjordane på Svalbard, var blant grunnane til at miljølovgjevinga for øygruppa vart stramma inn frå 2025 av. Foto: Squarespace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/1755588860129-QCEJFEWK19H89SKATQKU/unsplash-image-tkD2fJ1cJig.jpg</image:loc>
      <image:title>Innhald - Var det rett å stramme inn på Svalbard? - Make it stand out</image:title>
      <image:caption>Dyrelivet på Svalbard må takle mange nye påkjenningar når klimaendringane gjer seg gjeldande. Foto: Squarespace</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/turismedebatt-p-arendalsuka</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/a12bc751-5ed4-48f6-adcd-a9203d4ae629/Agnes+og+Kristin+2025.jpg</image:loc>
      <image:title>Innhald - Turismedebatt på Arendalsuka - Make it stand out</image:title>
      <image:caption>Torsdag 14. august inviterer Kunnskapssenter for berekraftig reiseliv til debatt om baksida av medaljen for norsk reiseliv. Foto: Idun A. Husabø</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/er-coolcation-turistane-her-alt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/1751283019540-IGOSZ8D7IICADINABD76/unsplash-image-fdMGSBqgrZw.jpg</image:loc>
      <image:title>Innhald - Er «coolcation»-turistane her alt? - Make it stand out</image:title>
      <image:caption>Skya vêr og nedbør er ein nesten garantert å få om ein legg ferieturen til Norge. Foto: Squarespace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/90f258d0-95c0-482b-855b-17f8ebfab052/IMG_2934.jpg</image:loc>
      <image:title>Innhald - Er «coolcation»-turistane her alt? - Make it stand out</image:title>
      <image:caption>Carlo Aall er leiande seniorforskar ved Vestlandsforsking og har berekraftig reiseliv som eitt av forskingsområda sine. Foto: Idun A. Husabø</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/treff-oss-p-arendalsveka</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/ab9f8332-cebf-471b-9b2a-4e133c096d73/Eivind+debatt2+-+kgr.jpg</image:loc>
      <image:title>Innhald - Treff oss på Arendalsveka! - Make it stand out</image:title>
      <image:caption>Vestlandsforsking har vore til stades på Arendalsveka fleire gonger. Her frå ein debatt med klima- og miljøministeren i 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/1751280805048-6EJLAMUBIUJGA3QW0P4L/IMG_7968.jpg</image:loc>
      <image:title>Innhald - Treff oss på Arendalsveka! - Kristin Løseth, Vestlandsforsking</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/1751280499767-UEOLTXJDVIA10N85P26P/Stein+Ove+Rolland.jpg</image:loc>
      <image:title>Innhald - Treff oss på Arendalsveka! - Stein Ove Rolland, Fjord Norge</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://reiselivssenter.no/innhald/undersker-innbyggarane-sitt-syn-p-reiselivet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6793b35fe212cd1a8abf4d67/c6d339e6-1675-4c94-ade0-3050fdceea98/Folkem%C3%B8te+Skjolden+-+torunn.jpg</image:loc>
      <image:title>Innhald - Undersøker innbyggarane sitt syn på reiselivet - Make it stand out</image:title>
      <image:caption>Senterleiar Agnes B. Engeset orienterte om tolegrenseanalysen og mogelegheitsstudien Vestlandsforsking utfører på folkemøtet på Skjolden 24. juni. Foto: Torunn G. Hønsi</image:caption>
    </image:image>
    <image:image>
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      <image:title>Innhald - Undersøker innbyggarane sitt syn på reiselivet - Make it stand out</image:title>
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      <image:caption>Stefan Gössling er forskingskoordinator for reiseliv ved Vestlandsforsking og har leia arbeidet med fagartikkelen i Annals of Tourism Research. Medforfattarane hans er Andreas Humpe, Kristin Løseth, Hans Jakob Walnum, Ya-Yen Sun, Sara Dolnicar, Ove Oklevik, Leif Egil Heim og Nina M. Iversen. Foto: Idun A. Husabø</image:caption>
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      <image:caption>Dei nordiske kystane kombinerer ein rik maritim arv og tradisjon med eit eineståande mangfald av landskap og mange naturreservat.</image:caption>
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